Advertising and Sales Promotion Management

Advertising and Sales Promotion Management

Week 9 Reflection:

This course is “Advertising and Sales Promotion Management”,.

Note

Please provide two reflections. Focus your reflections on the following readings:

• “Neuromarketing: What You Need to Know.” Do you think you are likely to use neuromarketing techniques? (in Harvard Course Reader)
• “What’s the Value of a Like?” Leslie K. John, Daniel Mochon, Oliver Emrich, Janet Schwartz (in Harvard Course Reader).
• Mighty 5 Assessment: http://criticalkpi.com/analyzing-utahs-mighty-5-advertising-campaign-in-tableau/(Links to an external site.)(What else would you like to know?)