case study analyzing a real marketing problem

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case study analyzing a real marketing problem

Student must develop a case study analyzing a real marketing problem

Main task

Student must develop a case study analyzing a real marketing problem situation where existing problem need to be solved. It should relate the theory to a practical situation;

  • Synopsis/Executive Summary
  • Outline the purpose of the case study
  • Identify the theory that will be used
  • Outline the issues and findings of the case study without the specific details.
  • Summaries the major problem/s.
  • Identify alternative solutions to this/these major problem/s
  • Briefly outline each alternative solution and evaluate its advantages and disadvantages
  • Choose which of the alternative solutions should be adopted.
  • Briefly justify your choice explaining how it will solve the major problem

FORMAT

Your submission must meet the following formatting requirements:

    • Submit one file(s) only.
    • Required file format for main submission: PDF.
    • Additional file format for additional deliverables: Choose an option.
    • Additional file requirements: Type additional requirement info or “None”.Other details:
    • Font size 12
    • Double-spaced
    • Number of words: 1000