The Great Hack
A documentary examines the ramifications when private companies harvest online information about us. The Great Hack outlines in detail how social media sites such as Facebook and data firms such as Cambridge Analytica harvest and use people’s data to sell users things — including political candidates and agendas. By now, most Americans are aware — no matter their political leanings — that the data they give up to sites like Facebook and Twitter (as well as what they’ve purchased, their browsing history, and other personal data) is bought and used by companies that want to sell them things. But the extent to which this data harvesting has been used to reshape our world is, for many people, only beginning to come into focus.
Available on Netflix – https://www.netflix.com/title/80117542
***I will not be grading heavily on your opinions. Rather, I will consider your ability to take ideas from the movie and at least one other external source related to the field of marketing; then synthesize the material into evidence supporting your original thoughts.
Watch Movie the movie The Great Hack (2019) on Netflix and then write a paper.
Address all these questions in your paper:
- What was the Great hack documentary all about?
- Discuss the idea that “data is the most valuable resource on earth”, why would this be the case?
- Do you think that social media influences you? In what ways? How do you think your data might affect your life?
- Are data rights human rights? Explain your point of view.
- Do you think “psychographics” (data on large groups of people) should be classified as a “weapons-grade technology”?
- Psychographics (Definition): the attitudes, interests, activities, personality, behaviors, values, opinions, and lifestyles of a target market.
- In Closing, describe a moment in the film that you found particularly disturbing or moving. What was it that was especially compelling for you?
Note: that you cover each bullet point question in your paper. Make sure that I can tell you answered them, but don’t post the exact questions as headers in your paper.