Public Health-Outbreak

Frontline: Outbreak

Watch the following video:  (http://www.pbs.org/wgbh/frontline/film/outbreak/)

Answer the following questions:

• What is suspected to have started the outbreak? Be as specific as possible for full credit (5 pts)
• What two diseases was Ebola initially mistaken for? Why would this misclassification be a problem and exacerbate the public health issue? I am looking for two to three reasons why the misclassification would be a problem. Consider the information in the course on how communicable diseases can be controlled.(10 pts)
• What did past experiences indicate were the three best ways to contain Ebola? How do these actions help to contain the disease? Be specific for each method, i.e., give a reasoning for why each method helps to contain the disease. (10 pts)
• Name five reasons why the Ebola epidemic spread and was not contained (there are many more than five that are given throughout the video, but you only need to name five). These can be related to social, cultural, political or economic factors. (15 pts)
• What communicable disease control methods did you see observed in the video? Identify at least three, and give a brief explanation/description of the control method shown in the video. (10 pts)

Note

(50 pts)

Digital Marketing strategies

Introduction

Digital marketing and social media have completely changed the face of marketing. It is not that the older tools and models no longer work (they do!) but, rather, that these tools and models need to be applied in different ways.

Digital marketing activities are performed while customers are connected to networks through various mobile devices. Among the many things that make digital marketing unique is the trigger of communication. Customers may target the business (pull communication) or the business may target the digital consumer (push communication). Digital marketing can take place through a variety of modalities including email, text, apps, and any other means by which a customer can communicate on a mobile device. Social media takes the marketer into the world of “views,” “clicks,” and “likes” as a means of ascertaining product appeal to the potential market. Digital marketing has changed the landscape of marketing activities.

When measuring the results of social media and digital marketing, we have to measure outcomes to determine the effectiveness of a general approach or campaign. If we cannot determine effectiveness, how can we possibly know if this is something we want to do again or not? In this assessment, you will gain insight on some approaches to measuring social media and digital marketing effectiveness. Unlike other areas of business operations (for example, finance), the measurements here are still evolving. However, you need to have at least a foundation for thinking about this very important aspect of marketing.

Introduction

This portfolio work project, a digital marketing plan with a social media strategy, will help you demonstrate competency in digital marketing planning and measurement.

Scenario

The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan and brand presentation submitted in Assessments 1 and 2. They have now asked you to develop a Digital Marketing Strategy based on this work.

Your Role

You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements

Building on your prior work this term, develop a digital marketing plan using the SOSTAC© model. Your plan must address each of the SOSTAC© elements, including:

1. Situational Analysis

• Analyze the current situation in terms of customers, intermediaries, and competencies.
• Conduct a thorough competitive analysis and identify what your competitors are doing in terms of Web presence and social media presence.

2. Objectives

• Develop specific measurable objectives for a digital marketing strategy. Where do you want your company to be?

3. Strategy

• Articulate short- (< 1 year), medium- (1 to 3 years), and long-term (> 3 years) digital marketing strategies. How do you achieve your objectives within these terms?

4. Tactics

• Differentiate various techniques (for example, website, social media, advertising, pay-per-click, events, press releases, sponsorships) to use for implementing strategies. How will you build your sales funnel?

5. Actions

• Develop a project plan for executing each tactic. The plan is to briefly capture your execution of the tactics.

6. Controls

• Develop specific metrics to monitor tactics. How do you know things are going as planned? How often will you monitor the metrics?

Deliverable Format

Requirements:

• The digital marketing plan must be at least 6-8 pages in length, in addition to the title and reference pages.

Related company standards:

• The digital marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (available in the MBA Program Resources), including single-spaced paragraphs.
• Use at least five scholarly or academic sources, formatted per APA.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

• Competency 1:
• Apply marketing theories and models to develop marketing strategies.
  • Analyze the current situation in terms of customers, intermediaries, and competencies.
• Competency 2:
• Evaluate the effectiveness of marketing strategies and methods.
  • Develop specific measurable objectives.
  • Articulate short-, medium-, and long-term digital marketing strategies.
• Competency 3:
• Use data to support evidence-based marketing decisions.
  • Differentiate various techniques to use for implementing strategies.
• Competency 4:
• Analyze the role of technology and social media in effective marketing strategies.
  • Develop a project plan for executing each tactic.
  • Develop specific metrics to monitor tactics.
• Competency 5:
• Communicate marketing needs, opportunities, and strategies with multiple stakeholders.
  • Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Note

Develop an 6-8-page digital marketing strategy for a new pet food product (or new product or line extension at your employer or future employer.)

Article review

Read the article below and then follow the instructions underneath it to complete the assignment.

Link to Library Article:
Pritzker, S., & Applewhite, S. R. (2015). Going “Macro”: Exploring the Careers of Macro Practitioners. Social Work, 60(3), 191–199. https://doi-org/10.1093/sw/swv019.

address the following:

Summarize the main points of the article.
Research the careers mentioned in the article and write a brief description of each.

Note

• In a 2-page paper, written in APA format using proper spelling and grammar
• Be sure to cite your sources in APA format.

Are any of the careers of interest to you? Explain why you would or would not pursue one (or more) of the career paths as a Human Services Professional.

Leadership and Management

Assignment: Journal: —A Personal Perspective

Last week, you began exploring the similarities and differences of leadership and management roles and the contributions these roles make to an organization’s functioning. Social workers need to be aware of these similarities and differences in order to determine which management or leadership skills are most appropriate in a given position or situation.

This week, you have focused on the influence of external factors on an organization’s functioning with a special focus on their impact on the leadership of social workers in supervisory roles.

As you have explored leadership and management roles, skills, and behaviors, you may have become aware of how these align, or do not align, with your personal skills, strengths, and interests. You may also have begun to consider how external factors might influence you if you were to assume a leadership or management role in social work.

For this Assignment, you assess your strengths and areas for growth in order to determine what aspects of leadership and management are a good “fit” with your personality, leadership style, and relevant skills. You also address how external factors might influence you as you serve in a leadership or management role.

Assignment:

Complete the following:

• Assess your strengths and areas for growth with regard to both the leadership and management roles based on what you understand about these roles so far. Be sure to address whether your skills and interests align better with the leadership or management role.
• Identify at least one area of growth in either of these roles you would like to further develop, and explain why.
• Identify two significant external factors that might influence your work if you served in a leadership or management role in social work. Explain why these external factors are significant and how they might affect your work as a leader or manager.

Note

(4–5 paragraphs)

Lauffer, A. (2011). Understanding your social agency (3rd ed.). Washington, DC: Sage.

• Chapter 3, “Role Playing and Group Membership” (pp. 70–98)

Required Readings

Northouse, P. G. (2013). Leadership: Theory and practice (6th ed.). Los Angeles: Sage Publications

Reprinted by permission of Sage Publications via the Copyright Clearance Center.

• Chapter 1, “Introduction” (pp. 1–17)

Northouse, P. G. (2021). Introduction to leadership: Concepts and practice (5th ed.). Washington, DC: Sage.

• Chapter 1, “Understanding Leadership” (pp. 1–24)
• Chapter 2, “Recognizing Your Traits” (pp. 26–54)
• Chapter 5, “Developing Leadership Skills” (pp. 127-158)

 

 

liabilities

1. Define the term “liabilities.” Be sure to include the three crucial factors/characteristics of liabilities.
2. What is capital stock, and on which financial statement would you find information about it?
3. What is the difference between common stock and preferred stock?
4. What is the difference between “authorized stock” and “issued and outstanding stock”?
5. What is the difference between a par value stock and nonpar value stock?
6. What is meant when stock is issued at par? At a Premium? And at a Discount?
7. What is the difference between a stock dividend and a stock split?
8. What is the difference between cumulative preferred stocks and non-cumulative preferred stocks?
9. What is a cash dividend?
10. What are the journal entries for 1) declaring and 2) subsequently paying a dividend?