Importance of the writing skills

Importance of the writing skills


View the short video on a unique Business Writing college course that tries to improve lives in Africa through effective written business communication. During this course you will analyze case studies on how corporate business practices improve productivity and efficiency and write an analytical report on how these practices can apply to real world situations today.


Write a well developed paragraph that discusses the importance of the writing skills for the students in the video (short well developed paragraph)


Watch these two videos and then answer the questions below in 85 words

  1. Which commercial do you think is most ethical? Why?
  2. Explain which ethical systems the commercial(s) violate?
  3. Would you make any recommendations to either Dove or Unilever to make their commercials more ethical?