SWOT analysis

/in /by

SWOT analysis of Calidad de Vida

Based on your reading of the case ‘An angel investor with an agenda’ included in the course pack, conduct a SWOT analysis of Calidad de Vida (the full SWOT analysis should be included as an appendix to your case analysis).

Do you think that Serna’s proposal for funding is a reasonable one? Why or why not?

Discuss the risks that may come with the funding? What questions should Gloria be asking to determine whether or not to accept Serna’s offer of financing?

Drawing on the analysis you have conducted, do you think that Gloria should grow her company based on the franchise model versus the direct ownership model? Why or why not?