Trader Joe’s case
The grading is based on the quality of your argumentation and writing
. Answer 4 questions
1.Use five forces framework to analyze the grocery market. How does these elements affect the profitability of the industry?
2.Value chain analysis: Identify the key activities that drive Trader Joe’s profitability. Explain the interrelationships among them.
3.Use Porter’s competitive/generic strategies to analyze Trader Joe’s, Kroger, and Whole Foods. What are the major functions (e.g., marketing, finance, etc.) behind these firms’ operations?
4.Any recommendation from you? Explain how your recommendation may affect the functional operations of Trader Joe’s.