MBA 565 Final Exam Questions

Scenario:
Fresh Dog Treats
Fresh Dog Treats is a newly developed company that is focusing on catering to the premium pet market. Specifically, the company is creating gourmet/organic grain-free fresh dog treats. While these treats are similar to some treats offered on the market currently by such companies as FreshPet, one of the biggest differences is the packaging approach. One of the limitations to FreshPet products is the product must be refrigerated in the store, which limits the number and types of retailers that will adopt the product. Most stores do not want to put a refrigeration unit in the middle of their pet food aisle.
Fresh Dog uses aseptic packaging that only requires the product to be refrigerated after opening. This will allow the product to be displayed in the normal pet aisle without the requirement of the refrigeration unit. As the company progresses forward with this product, there are several marketing issues that have not been resolved.
Your task is to assist them in this decision-making process. Please respond to the following decision points for the company:

Questions:
As a marketing consultant, you need to address the following questions for management:

a: Identify for this product a specific target market group they should focus on. In your description of the target market, you also need to address where you believe this group of individuals would most likely purchase (type of retailer) this type of dog treat. Provide detail around their demographics, geographics and psychographics.
b: After calculating the cost of goods sold, the company has determined that the cost per 8-ounce bag of treats is approximately $2.97. The company desires a 40 percent contribution margin on each package sold. They also know that most wholesalers in this industry use a 32% mark-up and many retailers maintain a 25% mark-up as well. Following this channel and based solely on the calculations, what will be the price that the normal retailer will charge for the product? Reflecting on the psychological aspects of pricing and specific pricing tactics theories, what would your final price recommendation be? Support your answer.
c: Design for the company an appropriate promotional campaign for this product based upon your described target market. Be specific in your discussion. Be sure to address the influence of the brand will have on this component of the marketing strategy. Discuss your message and the type of sales promotion and/or media you would use.
d: Discuss how the aspects of differentiation and positioning will impact the acceptance of this product by the desired target market. What must the company consider in terms of its products and the competitor products when entering the market?

e: Create a slogan for the business, less than 20 words, which captures the essence of the brand. Explain your rationale for the slogan. Then show how it should be incorporated within the brand image and integrated marketing communication plan.
Week 8 – Final Exam Criteria Total Points Possible Total Points Earned
Use the template provided – if not used minus 10 points. Create a formal APA paper that you complete individually. A minimum of 1000-words. Content is Masters-level quality.
Written Assignment Requirements followed.
Turnitin Score must be under 25% – resubmit if higher. Minus points if over 25%. 60
References – minimum of three MARKETING JOURNAL peer-reviewed authored sources – worth ten points each.
References must be cited within the paper and the reference page and in-text citations must match 100% in order to earn the points for these sources. 30
APA format – 7th Edition APA Manual 10
100

Use the template provided. Create a formal APA paper that you complete individually. A minimum of 1,000-words and a minimum of three peer-reviewed sources. Follow Written Assignment Requirements.
Follow the template precisely as provided. Include an Introduction and Conclusion to this Final Exam and the subject headers for the questions are simply, Question # 1, Question # 2, etc. Do not write out the questions.

Psychopharmalogical Approaches to Treat Psychopathology

Discussion: Foundational Neuroscience

As a psychiatric nurse practitioner, it is essential for you to have a strong background in foundational neuroscience. In order to diagnose and treat patients, you must not only understand the pathophysiology of psychiatric disorders but also how medications for these disorders impact the central nervous system. These concepts of foundational neuroscience can be challenging to understand. Therefore, this Discussion is designed to encourage you to think through these concepts, develop a rationale for your thinking, and deepen your understanding by interacting with your colleagues.

For this Discussion, review the Learning Resources and reflect on the concepts of foundational neuroscience as they might apply to your role as the psychiatric mental health nurse practitioner in prescribing medications for patients.

Post a response to each of the following:

1. Explain the agonist-to-antagonist spectrum of action of psychopharmacologic agents, including how partial and inverse agonist functionality may impact the efficacy of psychopharmacologic treatments.
2. Compare and contrast the actions of g couple proteins and ion gated channels.
3. Explain how the role of epigenetics may contribute to pharmacologic action.
4. Explain how this information may impact the way you prescribe medications to patients. Include a specific example of a situation or case with a patient in which the psychiatric mental health nurse practitioner must be aware of the medication’s action.                                      

Required Media

http://neuroanatomy.ca/videos.html

Discussion Rubric

Thoroughly responds to the Discussion question(s).
Is reflective with critical analysis and synthesis representative of knowledge gained from the course readings for the module and current credible sources.

Note

No less than 75% of post has exceptional depth and breadth.
Supported by at least three current credible sources.

Ophelia

Ophelia’s madness is the tragic breakdown of a total innocent. I support this claim because circumstances outside of her control contributed to her
breakdown (and change in character). In the play, Hamlet says “I did love you once” and Ophelia responds “Indeed my lord, you made me believe so”
(act 3 scene 1). Since Hamlet doesn’t love Ophelia but pretends to, that’s part of the reason she loses her innocence – it’s difficult to deal with Hamlet’s
aggression and lies. Before her tragic downfall, she was innocent and ignorant, but now she feels deceived, especially since she cannot predict Hamlet’s
actions. She trusted Hamlet and he completely let her down after murdering Polonius. Her father’s death is a big reason why she couldn’t stay sane. As
expected, her reaction is madness and she’s no longer an innocent character after witnessing this tragic event.
_____
[Argument] Ophelia never really got the chance to truly express herself during the time she was
alive. Constant societal pressure and taboos caused her to feel closed off and hold everything
inside. After her father, Polonius, died, her inner desire to express her feelings came out. For
example, she gave imaginary flowers to different people in the play. She gave rosemary and
pansies to Laetes, her brother. Ophelia says that the rosemary are “for rememberance… And there
is pansies, that’s for thoughts” (188-190). She is able to understand her feelings, and by passing
out these imaginary flowers, this is how she was finally able to express parts of her identity, after
being repressed for so long (previous to when Polonius died). Earlier in the play, she seemed to
have a completely different personality. When Hamlet yelled and abused her, she didn’t react
much. However, now she expresses herself more freely. Her “madness” is therefore the results of
her repression due to many societal pressures and taboos.
_______
Write 6-8 sentences countering this argument using textual evidence from Hamlet. You can
agree with some parts but counter the rest.

Note

Also respond to the questions about why Ophelia is such an enduringly compelling
character (6-8 sentences). What is it about her person, her situation, her reaction, her fate, that
causes people (like the book Reviving Ophelia, the movie Hamlet 2, the netflix series Ophelia,
and the satire video for “Somebody That I Used to Know”) to return to her and keep thinking
about her?

Types of memory’s

After reading Chp. 6 ppt, describe 3 different types of memory’s covered in the chapter. What are some things that you find useful in helping you remember things?

Note

Your discussions must be a minimum of 2 paragraphs. Please use proper grammar and punctuation.